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“Advertising: Making Video Ads That Work on Facebook’s Silent Screen” plus 5 more NYT > Technology

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“Advertising: Making Video Ads That Work on Facebook’s Silent Screen” plus 5 more NYT > Technology


Advertising: Making Video Ads That Work on Facebook’s Silent Screen

Posted: 25 Sep 2016 04:32 PM PDT

Marketers trying to reach an increasingly fractured and fickle social media audience are struggling to make ads when one version may not work everywhere.

Snapchat, Known for Ephemera, Proves Its Staying Power With Videos

Posted: 24 Sep 2016 01:30 PM PDT

With a growing slate of highly edited video content, the app is catching advertisers' attention and competing with television for viewers.

Tech Tip: So Now You Want Windows 10 …

Posted: 26 Sep 2016 08:25 AM PDT

Microsoft ended its free upgrade offer for the operating system in July, but there are other ways to get the software.

Bits: Daily Report: Mobile Video Gets Another Look

Posted: 26 Sep 2016 08:18 AM PDT

Smaller, faster, more: The war for attention that's moving to your pocket.

A Choice Beyond Cable Box Rentals? It May Hinge on a Swing Voter

Posted: 25 Sep 2016 04:17 PM PDT

An F.C.C. commissioner may not side with her fellow Democrats on a plan that would make it easier to combine streaming services and cable channels on one device.

What if ‘One Click’ Buying Were Internetwide?

Posted: 25 Sep 2016 03:24 PM PDT

Top internet companies — but not Amazon or PayPal — are cooperating to solve a persistent problem: How to provide one-click shopping across all kinds of sites.

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